Now, now: Decoding a South African time mystery

21 September 2024 | Video Production Team Ruairi Abrahams, Boikhutso Ntsoko and Nomfundo Xolo. Photo Boikhutso Ntsoko.

UCT students break down the eccentric meaning of the popular South African phrase 'now, now' through the lens of their diverse cultural backgrounds. From Mandarin to Yorùbá, Shona, and Dholuo, this phrase transcends literal translation, often meaning ‘soon’ or ‘maybe later – with a vague timeframe.

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