Cool place to be: UCT has been voted the coolest brand in the university and college category of the 2011 Sunday Times Generation Next survey.

It's official. UCT is the coolest brand, voted top in the university and college category of the 2011 Sunday Times Generation Next Youth Brand Survey, winning by some margin. This is the third consecutive year that UCT has won the accolade.

Second place went to the University of Johannesburg, followed by Wits, Rhodes, Pretoria and Stellenbosch.

This is the seventh Generation Next annual brands survey. Said to be the country's largest brand survey, the study keeps marketers in touch with the aspirations of young South African consumers.

Undertaken in February and March, the 2011 study polled over 7 200 young South Africans between the ages of 8 and 22 in urban and peri-urban settings in six provinces. The poll included 72 categories, from careers and social media to fast food, cellular network providers, fashion, shopping malls, soap bars, fragrances and magazine brands.