Welcome to the University of Cape Town News
Wamkelekile, Welkom

Stand-up makes marketing fun

07 May 2012

It's relevant, educational, and surprisingly (and intentionally) entertaining.

That's Mar:Com, a DVD on integrated marketing communications that has been produced by UCT's Unilever Institute of Strategic Marketing in collaboration with top comedian Trevor Noah and some of the country's leading brands.

Aimed at students and professionals, the 80-minute documentary covers the fundamentals of marketing communications and how to integrate these into a cohesive marketing message that is consistent across a variety of media.

Creative Commons License This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

Please view the republishing articles page for more information.

Monday Monthly

Volume 31 Edition 07

07 May 2012


Download PDF

Student Life

UCT helping to grow tennis
"Agents of change" press on
HSC promotes healthy living
UCT Radio on the move
Top honour for young leader
No ivory tower for planning students

Research and innovation

By the book
Servier Fellowship in Psychopharmacology
On the value frontier of South African wines

News

Stigma is a shame - staff member
Health and Sciences
Go big on PhDs, says Mayosi
Second Inquiry Into Poverty*
First Inquiry Into Poverty*
Poverty project aims high
Smuts Hall presents new tradition
Workshop series to improve assessment
Make stats work for learners, teachers
Champagne for development societies
25
Double-take
Stand-up makes marketing fun
Long way to go for transformation at varsities – Soudien
Conference cover-ed in The lancet
C*change hosts first syngas convention
Postdoc sector growing
Is UCT Racist?
Safety first

On Campus

Green pledge for residences
Safety campaign a success
Preserve records in time, says archivist
A day in the life of Dawood Hattas, chief scientific officer in the Department of Botany

Front page

HAICU takes on stigma

Previous Editions

Volume 31
Edition 06 23 Apr 2012
Volume 31
Edition 05 10 Apr 2012
Volume 31
Edition 04 26 Mar 2012
Volume 31
Edition 03 12 Mar 2012
Load More
TOP